PHO
Electronic Press Kit · 2024
About
Pho is a genre-defying artist whose music transcends the constraints of all diaspora, crafting a sonic universe that resonates deeply with listeners from all walks of life. As an artist, she oscillates with wide-ranging emotions and genres alike. Her discography, rich in diversity and creativity, spans multiple genres, showcasing her unparalleled ability to adapt her soulful vocals to any musical frequency.
Her lyrics, a profound collection of thoughts, steer clear of stereotypes, challenging conventions and presenting fresh perspectives that captivate listeners. Every note she touches carries raw, unfiltered emotion, leaving an indelible mark on the soul.
Her Journey
Pho's journey into music began with a natural pull toward the performing arts. Growing up surrounded by creative influences, she found herself drawn to hip-hop and the underground music scene in Delhi, where her talent flourished and her voice became a vital presence in the community.
She released her debut single in 2021, a bold introduction that set the stage for her rise in the Indian music industry. This momentum continued with her debut EP, Bheetar Bhar, a six-track catalogue that showcased her depth as an artist and storyteller.
In 2022, Pho independently organized a four-city tour to promote the EP, performing in Mumbai, Delhi, Bangalore, and Kolkata. The release of Bheetar Bhar earned her recognition from industry pioneers, positioning her as a transformative figure in contemporary Indian hip-hop.
"Her fearless approach to music and storytelling has positioned her as a transformative figure."
Brand Collaborations
In 2023, Pho's creative journey soared with high-profile projects — partnering with Converse, showcasing her bold personality to a global audience. Her talent shone on Spotify's RAP 91, celebrating Indian hip-hop, and as host of Ballantine's Boiler Room, connecting local music scenes with global audiences.
In 2024, Pho reached new heights, collaborating with Indian hip-hop pioneer Yo Yo Honey Singh, producing boundary-pushing music that resonated nationwide, as well as renowned composers Sandesh Shandilya and Sohail Sen. Her brand partnership with BOAT's World Music Day campaign further solidified her role as a cultural icon.
Notable Releases
What's Next
As a contestant on MTV Hustle Season 4, Pho is showcasing her talent on one of India's top music platforms, captivating audiences and judges alike. Her performances highlight her growth as a trailblazer in hip-hop, connecting with a wider audience while staying true to her underground roots.
Recently featured in "6 Indian Hip-Hop Artists To Know" by the Recording Academy's Grammy Awards, Pho's music challenges conventions, blending authenticity and innovation to inspire listeners.
From her early days in Delhi's hip-hop community to her rise on MTV Hustle, her journey reflects resilience, creativity, and a commitment to breaking barriers in Indian music.
Key Publications
Grammys
"6 Indian Hip-Hop Artists To Know: HanumanKind, PHO, Chaar Diwaari & More"
Rolling Stone
"New Delhi Artist PHO Showcases Confessional, Diverse Debut EP 'Bheetar Bahar'"
Vice
"The First Time This Emerging New Delhi Artist Made a Music Video, She Only Spent 40 Rupees"
The Print
"PHO — The Storyteller Who Raps Her Way Through Underground Delhi Hip-Hop Culture"
Management
Exclusively managed by Prodigy360
Manager
Rijul Seth
Phone
+91 98117 47398
rijul@prodigy360.in